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August 18, 2022
Mark Zeehandelar

Building Customer Relationships: The Importance to Your Agency

No matter what career path you choose, you build professional and personal relationships with your clients. Coming from an insurance background myself, I understand how important those relationships are. Not only am I finding common ground with people I haven’t met, I make sure I am branding myself and my agency. I want to be […]
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August 18, 2022
Mark Zeehandelar

Insurance Search Seasonality: Mid-Year Check-In

As discussed back in January, the search volume for insurance, as with all industries, ebbs and flows throughout the year. There is an element of seasonality that you must keep into account when you are analyzing your website data and determining the success of your inbound marketing strategies. Insurance search volume typically follows the same […]
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August 18, 2022
Mark Zeehandelar

Make Going Viral Worth It

Ever get a really outstanding idea in your head and think to yourself, “I’m going to make this go viral!”? This is a common thought a lot of us have at one point or another, thinking it’s so easy to get something to go viral. But, how do you capitalize on those thoughts? Anyone who’s had […]
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